What is NOT a function of CRM in NetSuite?

Managing inventory records is not a function of CRM in NetSuite because Customer Relationship Management (CRM) is primarily focused on managing a company's interactions with current and potential customers. The CRM modules are designed to handle customer data, sales opportunities, support cases, marketing campaigns, and communication history.

On the other hand, tracking project tasks, logging phone calls, and planning future marketing events all fall within the responsibilities of a CRM system. Tracking project tasks can be related to managing customer projects and ensuring that deliverables meet client expectations. Logging phone calls helps track interactions with customers, contributing to better relationship management. Planning future marketing events is essential for CRM as it aids in campaign management and enhancing customer engagement.

In contrast, inventory management is usually categorized under supply chain management or operations management, focusing on stock levels, orders, and product availability rather than customer interactions and relationship management.